Job Role: Digital Marketing

Eligibility: Graduate

Experience: Freshers

Job Location: Kolkata

Company Profile:

Som Imaging Informatics Pvt. Ltd., branded as ‘Somnetics’ is a leading Software OEM and Technology solution provider originated from Indian soil and headquartered at Kolkata. Somnetics operates through a network of offices and operation centers spread across major cities of India and through its clusters of business partners across the globe.

Job Description:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• It should be excellent in verbal and written English communication and should be able to write content for the website.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate brand Development
• Coordination with the Media Houses for branding