Job Role: SEO Executive

Eligibility: Graduate

Experience: 2 years

Job Location: Gurgaon

Company Profile:

At our core, we are a product-focused company. We believe that the problems associated with the field of Financial Advisory are rooted in technology and design rather than government bureaucracy. Our goal is to create simple yet comprehensive applications to cover all the needs of Financial Advisors. Our product allows financial advisors to eliminate the complexity of finance for their investors. InvestWell is a common noun in the mutual fund distribution industry and is known for its robustness and reliability all over India.

Responsibilities:

• Develop and implement effective SEO strategies that drive traffic and improve conversion rates
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
• Perform keyword analysis to find opportunities and profitable keywords
• Review and edit website content for localization and SEO optimization
• Develop and implement link building campaigns
• Utilize 3rd party tools to track and monitor negative link building and spam to websites
• Create and publish an SEO optimized blog.
• Perform website audits and provide on-page and technical feedback
• Implement and administer search engine programs (XML sitemaps, webmaster tools)
• Strong understanding of major search engine algorithms

Skills:

• Years’ experience in Search Engine Optimization (SEO)
• Knowledge of ranking factors and search engine algorithms
• Experience working with Word Press and updating content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Excellent English Written & Spoken