Job Role: SEO Specialist

Eligibility: Graduate

Experience: Freshers/Experienced

Job Location: Kolkata

Job Description:

• Review and analyze client sites for areas that need to be improved, deleted, or revised.
• Research and analyze client sites through multiple tools – Google Analytics, AdWords, Keyword search, etc. to draw insight and new strategies on improving ranking and conversions.
• Should be updated with Google’s latest updates and recent changes in the SEO field.
• Tracking conversion rates and making improvements to the websites.
• Developing and managing internet marketing campaigns to raise brand awareness.
• The ability to run pay-per-click campaigns will be an added advantage.

Skills:

• Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Google ad words certified (Preferred)
• In-depth experience with website analytics tools like Google analytics and tools like(NetInsight, Omniture, WebTrends) will be preferred.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Working knowledge of HTML, CSS, and website ​backend ​administration.
• Popular keyword ​and other online SEO ​tools.
• Experience working in multiple CMS environments.
• e-commerce, SEO, PPC, Email marketing, and social media.

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